Project Journey
Twelve stages, in order, with no stage skipped silently.
Every stage below can also be engaged on its own. Expand a stage to see what happens in it and what the client is asked to decide.

Stock photograph — not a PRIMER project.
The journey
Use the stages in order for a full project, or enter at the stage your project has already reached.
1 · Initial conversation
What the space must do, who it serves, who decides, and what success looks like. No commitment is required to have this conversation.
2 · Feasibility & site review
The site or building is reviewed against the program: capacity, condition, constraints, and what is realistically possible there.
3 · Programming & space planning
Rooms, flows, and adjacencies are defined — how people move, gather, learn, and worship in the space, not just how many square feet it has.
4 · Budget framing & roadmap
A preliminary budget frame and a sequenced roadmap, so the board or family can approve a direction with numbers in hand.
5 · Team matching
Architects, designers, and engineers are matched to this project type and location from PRIMER's curated partner network.
6 · Design development
Architecture, interiors, and exterior design are developed together, with engineering coordination throughout.
7 · Material & finish selection
Materials, finishes, furniture, and spatial experience are selected as part of the design, with supply implications priced — not discovered later.
8 · Permitting & approvals
Zoning and permitting strategy is carried through approvals, with the client's own authorities involved wherever their requirements apply.
9 · Procurement & manufacturing
Items are sourced or manufactured — including through Primer Supply — and quoted per piece before ordering.
10 · Construction coordination
Licensed contractors, selected by project and location, are coordinated through the build, with PRIMER as the accountable partner.
11 · Installation & fit-out
Furniture, fixtures, and equipment are delivered, installed, and checked against the design and the quote.
12 · Opening & handover
Final walkthrough, handover documentation, and a space ready to open — with a clear record of what was delivered.
Tell us which stage you are at Take this home to your board →


